Context Marketing
◆ Case study · ShortList + Groundwork · April 2026

Four months on her own.
Two ShortLists
to the offer.

Jennie Heath had been running her own search for four months. Resumes out. Conversations stalling. Nothing landing. Two ShortLists in, she had the offer at Pinnacle Financial — and Groundwork on her desk before her start date.

4 mo
DIY search before ShortList
2
ShortLists to the offer
1
Role secured · Pinnacle Financial
0
Days between offer and Groundwork delivery
◆ Setup

A capable candidate running a search the long way.

Jennie is a senior financial-services marketer. The kind of candidate every recruiter says they want. And yet four months in, she was running into a familiar pattern: roles she'd applied to going quiet, interesting conversations that didn't progress, and a slow drift toward whichever offer might come first regardless of fit.

The problem wasn't that Jennie didn't know how to look for work. It was that "knowing how to look" was a 2018 skill, and the market had quietly rewritten the rules.

◆ What ShortList did

Two runs. The second one was the one.

◆ Outcome

Offer accepted. Day one looked like day forty.

Jennie's new CMO told her after the first quarter that she "moved like someone who'd been there a year." That's not luck. That's a search that ended with the right role and an onboarding that started before the start date.

"I'd been searching for four months and getting nowhere on my own. Two ShortLists in, I had the offer at Pinnacle. Then Groundwork was on my desk before my start date. Changed how my new CMO talks about me."
Jennie Heath · Financial services marketing · April 2026 · ShortList + Groundwork

How long has your search been running?

Start with the free Context Brief. Five minutes. Tells you whether the role you're chasing is the right one — and if it isn't, what to do about it.

Get the free Brief →