◆ Groundwork · Free with ShortList

You got the role.
Now run the
first 90 days.

Most people walk into a new healthcare marketing role and improvise the first quarter. Groundwork builds the actual plan — week one, month one, quarter one — based on the org, the team, and what good looks like in that specific seat. Free with every ShortList subscription.

Get ShortList — Groundwork included Or start free with the Brief

◆ What Groundwork builds

The plan you'd write if you had three weeks. In ninety minutes.

Every Groundwork is structured the same way. Not a generic onboarding template — a plan grounded in the org you're joining, the team you're inheriting, and the moment the company is in.

Week 1 ground rules. What to do in the first five days. Who to meet. What to read. What NOT to commit to. The instinct people get wrong in their first 100 hours.
The 30-day diagnostic. The five questions you need answered by day 30 — and how to get to them without making it feel like an interrogation.
The 60-day plan. What to ship. What to defer. The one initiative worth your political capital — and the two that aren't.
The 90-day review. The story you tell your boss at day 90. Built in advance, so you know what to be tracking from day one.
Stakeholder cadence. Who needs a 1:1 weekly, biweekly, monthly. The pattern that makes you feel embedded by month two.
Team intelligence. A read on the team you're inheriting — strengths, friction points, the unspoken rules. Pulled from the ShortList research, sharpened post-offer.

◆ How to get it

Groundwork is free with any ShortList subscription.

There's no separate fee. The minute you accept a role with a ShortList behind it, Groundwork kicks in. We didn't want to charge twice for what's really one job: get you ready and keep you ready.

See ShortList pricing →

You got the role. Now run the first 90 days.

The plan you'd write if you had three weeks. In ninety minutes.

Groundwork is free with any ShortList subscription.

You got the role.
Now run the
first 90 days.