Context Marketing is the operating brand of Market Context Partners — an LLC founded in 2026 by people who spent twenty years inside healthcare marketing orgs before they decided to build the tools they wished they'd had. Everything we ship has been used in the field by us first.
We are not theorists.
We have all had to make it work.
20+ years in marketing operations, brand systems, and AI fluency. Built the methodology side of the practice — the workflows, the curriculum, the tools that turn experience into product. Self-taught web developer; ships the actual software. Columbus, OH.
20+ years building marketing engines inside healthcare orgs (eHealth, Bicycle Health, ARC Health). Coined the Context Marketing methodology in 2016. The reason a methodology exists at all. Closes the work. Carries the customer relationship.
Director of Technology at Expeed Software. Built learning systems with Lisa at HealthSpot. Owns the infrastructure: deploys, repos, the architecture that keeps the tools fast, quiet, and recoverable. Onboarded May 2026.
Context Marketing (the operating brand of Market Context Partners) sells to companies — healthcare marketing teams who need practitioner-grade AI tools and proof. Artifice & Intelligence — A&I — sells to humans — individual founders, marketers, and operators learning to work with AI in public. Same brain, two different customer realities.
Most of what eventually ships under Context Marketing is built and tested first under A&I. The lab feeds the storefront. We don't hide it; it's how we keep both honest.
It's not a tagline. It's the sequence the product follows. Find the role with the Context Brief and ShortList. Win the interview with ShortList's confidence score, stakeholder map, and exact-phrase prompts. Run the first 90 days with Groundwork.
Everything we build maps to one of those three jobs. If something doesn't map, we don't ship it.
Start with the free Context Brief. Five minutes. No credit card. Tells you whether the work is for you.
Get the free Brief →