We turn hard-won healthcare marketing and sales experience into AI tools that help you find the right role, win the interview, and run the first 90 days. Not theorists. Practitioners who have had to make it work.
Surface the openings that fit your actual context — not just keyword matches. Get the gap analysis before you apply.
Walk in with the confidence score, the exact phrases, and the stakeholder map. Beat the median offer by $25K (Sam Heckler, 2026).
Hit the ground with a Groundwork plan that knows the org, the team, and what good looks like in week one.
Free at the top. Paid where the work happens. Free again once you're in. The whole thing is sequenced to one job: get you into the right role and ready for the first 90 days.
Drop in your resume and a job description. Get a contextual gap analysis in minutes — the parts of the role you're built for, the parts you'll need to bridge, and the questions to ask in the interview.
Try the Brief →The full search. Practitioner-built AI that finds the right role, runs your confidence score, maps the stakeholders, and tells you the exact phrases to use. Proven: Sam Heckler landed $85K — $25K over market.
See ShortList →You got the role. Now run the first 90 days. Groundwork builds the playbook for week 1, month 1, quarter 1 — based on the org, the team, and what good looks like. Stop guessing.
See Groundwork →All outcomes verified, names on file with permission. Full case studies →
We are not theorists. We have all had to make it work.
Free. Five minutes. Tells you whether the role you're chasing is the right one — and what to do about it if it isn't.
No spam. One email when the Brief is ready, plus the next ShortList update.
20+ years in marketing operations and AI fluency. Built the methodology side of the practice — the workflows, the curriculum, the tools that turn experience into product.
20+ years building marketing engines inside healthcare orgs (eHealth, Bicycle Health). Coined the Context Marketing methodology in 2016. The reason a methodology exists at all.
Director of Technology at Expeed Software. Built LMS systems with Lisa at HealthSpot. Owns the infrastructure side: deploys, repos, the architecture that keeps the tools fast and quiet.