/* ============================================================
   Context Marketing — site.css
   Brand: Market Context Partners (MCP). Operating brand: Context Marketing.
   v0.3 — Execution Orange primary, warm paper, deep navy supporting.
   Built May 17, 2026 · Cloudflare Pages target
   ============================================================ */

:root {
  /* Palette — locked v0.3 */
  --paper:        #F5F1EA;
  --paper-light:  #FCF8F0;
  --paper-card:   #FFFFFF;
  --ink:          #1A1D2E;
  --ink-soft:     #2C3245;
  --ink-60:       rgba(26, 29, 46, 0.62);
  --ink-40:       rgba(26, 29, 46, 0.40);
  --ink-20:       rgba(26, 29, 46, 0.20);
  --orange:       #E8450A;
  --orange-soft:  rgba(232, 69, 10, 0.10);
  --orange-line:  rgba(232, 69, 10, 0.35);
  --rule:         #DCD5C8;
  --rule-soft:    #E8E2D5;
  --green:        #2F5D50;  /* secondary accent — used sparingly */

  /* Type */
  --display:      'Barlow Condensed', 'Arial Narrow', sans-serif;
  --body:         'Inter', system-ui, -apple-system, sans-serif;
  --mono:         'IBM Plex Mono', 'Courier New', monospace;
}

/* ===== Reset & base ===== */
*,*::before,*::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--body);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.65;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: var(--ink); text-decoration: none; }
a:hover { color: var(--orange); }

/* ===== Layout ===== */
.wrap { max-width: 1120px; margin: 0 auto; padding: 0 1.5rem; }
.wrap-narrow { max-width: 760px; margin: 0 auto; padding: 0 1.5rem; }

/* ===== Top nav ===== */
.topbar {
  position: sticky; top: 0; z-index: 50;
  background: rgba(245, 241, 234, 0.96);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--rule);
}
.topbar-inner {
  display: flex; align-items: center; justify-content: space-between;
  height: 64px; padding: 0 1.5rem; max-width: 1120px; margin: 0 auto;
}
.brand {
  display: flex; align-items: center; gap: 0.6rem;
  font-family: var(--display); font-weight: 700;
  font-size: 1.2rem; letter-spacing: 0.02em;
  text-transform: uppercase;
}
.brand-dot {
  width: 10px; height: 10px; background: var(--orange);
  border-radius: 2px;
}
.brand:hover { color: var(--ink); }
.brand:hover .brand-dot { background: var(--orange); }
.nav {
  display: flex; align-items: center; gap: 2rem;
  font-family: var(--mono);
  font-size: 0.72rem; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-60);
}
.nav a:hover { color: var(--orange); }
.nav-cta {
  background: var(--ink); color: var(--paper);
  padding: 0.55rem 0.9rem; border-radius: 2px;
  font-family: var(--mono); font-size: 0.7rem;
  letter-spacing: 0.14em; text-transform: uppercase;
}
.nav-cta:hover { background: var(--orange); color: var(--paper); }

@media (max-width: 760px) {
  .nav { gap: 1rem; font-size: 0.65rem; letter-spacing: 0.1em; }
  .nav a:not(.nav-cta) { display: none; }
}

/* ===== Eyebrows & section meta ===== */
.eyebrow {
  display: inline-block;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 0.6rem;
}
.eyebrow-ink { color: var(--ink-60); }
.section-rule {
  height: 1px; background: var(--rule); margin: 4.5rem 0;
}

/* ===== Type scale ===== */
.h-display {
  font-family: var(--display);
  font-weight: 900;
  font-size: clamp(2.4rem, 5.5vw, 4.6rem);
  line-height: 1.02;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.h-display em {
  font-style: normal; color: var(--orange);
}
.h-1 {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(2rem, 4vw, 3rem);
  line-height: 1.05;
  letter-spacing: -0.005em;
  color: var(--ink);
}
.h-1 em { font-style: normal; color: var(--orange); }
.h-2 {
  font-family: var(--display);
  font-weight: 700;
  font-size: 1.6rem;
  line-height: 1.15;
  margin-bottom: 0.75rem;
  color: var(--ink);
}
.h-3 {
  font-family: var(--body);
  font-weight: 700;
  font-size: 1.05rem;
  line-height: 1.3;
  margin-bottom: 0.5rem;
  color: var(--ink);
}
.lede {
  font-size: 1.15rem;
  line-height: 1.6;
  color: var(--ink-soft);
  max-width: 640px;
}
p { color: var(--ink-soft); margin-bottom: 1rem; }
p.small { font-size: 0.9rem; color: var(--ink-60); }
ul.bullets { padding-left: 1.2rem; margin-bottom: 1rem; color: var(--ink-soft); }
ul.bullets li { margin-bottom: 0.4rem; }

/* ===== Hero ===== */
.hero {
  padding: 6rem 0 4rem;
}
.hero-eyebrow {
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1.25rem;
}
.hero-sub {
  font-size: 1.2rem;
  line-height: 1.6;
  color: var(--ink-soft);
  max-width: 640px;
  margin-top: 1.5rem;
}
.hero-cta-row {
  display: flex; gap: 1rem; flex-wrap: wrap;
  margin-top: 2.5rem;
}

/* ===== Buttons ===== */
.btn {
  display: inline-block;
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 0.95rem 1.4rem;
  border-radius: 2px;
  transition: all 0.15s ease;
  border: 1px solid transparent;
  cursor: pointer;
}
.btn-primary {
  background: var(--ink);
  color: var(--paper);
  border-color: var(--ink);
}
.btn-primary:hover {
  background: var(--orange);
  border-color: var(--orange);
  color: var(--paper);
}
.btn-orange {
  background: var(--orange);
  color: var(--paper);
  border-color: var(--orange);
}
.btn-orange:hover {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--paper);
}
.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}
.btn-ghost:hover {
  background: var(--ink);
  color: var(--paper);
}

/* ===== Triad rhythm band ===== */
.triad {
  background: var(--ink);
  color: var(--paper);
  padding: 3rem 0;
}
.triad-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
}
.triad-item h3 {
  font-family: var(--display);
  font-weight: 700;
  font-size: 1.5rem;
  margin-bottom: 0.5rem;
  color: var(--paper);
}
.triad-item h3 em { font-style: normal; color: var(--orange); }
.triad-item p {
  color: rgba(245, 241, 234, 0.72);
  font-size: 0.95rem;
  line-height: 1.55;
}
@media (max-width: 760px) {
  .triad-grid { grid-template-columns: 1fr; gap: 1.5rem; }
}

/* ===== Product cards ===== */
.products {
  padding: 5rem 0;
}
.product-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  margin-top: 3rem;
}
.product-card {
  background: var(--paper-card);
  border: 1px solid var(--rule);
  border-radius: 4px;
  padding: 2rem 1.75rem;
  position: relative;
  display: flex; flex-direction: column;
  transition: border-color 0.2s ease, transform 0.2s ease;
}
.product-card:hover {
  border-color: var(--orange-line);
  transform: translateY(-2px);
}
.product-card .tag {
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1rem;
}
.product-card h2 {
  font-family: var(--display);
  font-weight: 800;
  font-size: 2rem;
  line-height: 1.05;
  margin-bottom: 0.5rem;
}
.product-card .price {
  font-family: var(--mono);
  font-size: 0.85rem;
  color: var(--ink-60);
  margin-bottom: 1rem;
}
.product-card p { font-size: 0.95rem; flex: 1 1 auto; }
.product-card .link {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink);
  border-bottom: 1px solid var(--ink);
  padding-bottom: 2px;
  align-self: flex-start;
  margin-top: 1rem;
}
.product-card .link:hover {
  color: var(--orange);
  border-bottom-color: var(--orange);
}
@media (max-width: 900px) {
  .product-grid { grid-template-columns: 1fr; }
}

/* ===== Proof band ===== */
.proof {
  background: var(--paper-light);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  padding: 4rem 0;
}
.proof-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2rem;
  margin-top: 2.5rem;
}
.stat .num {
  font-family: var(--display);
  font-weight: 900;
  font-size: clamp(2.2rem, 4vw, 3rem);
  color: var(--ink);
  line-height: 1;
}
.stat .num em { font-style: normal; color: var(--orange); }
.stat .label {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-60);
  margin-top: 0.5rem;
}
@media (max-width: 760px) {
  .proof-grid { grid-template-columns: repeat(2, 1fr); }
}

/* ===== Anchor quote ===== */
.anchor-quote {
  padding: 5rem 0;
  text-align: center;
}
.anchor-quote blockquote {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  line-height: 1.25;
  color: var(--ink);
  max-width: 820px;
  margin: 0 auto;
}
.anchor-quote blockquote em { font-style: normal; color: var(--orange); }
.anchor-quote .attribution {
  font-family: var(--mono);
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-60);
  margin-top: 1.5rem;
}

/* ===== Founding Trio ===== */
.trio { padding: 5rem 0; }
.trio-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 3rem;
}
.trio-card {
  background: var(--paper-card);
  border: 1px solid var(--rule);
  border-radius: 4px;
  padding: 2rem 1.75rem;
}
.trio-card .role {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 0.75rem;
}
.trio-card h3 {
  font-family: var(--display);
  font-weight: 800;
  font-size: 1.7rem;
  margin-bottom: 0.25rem;
}
.trio-card .title {
  font-family: var(--mono);
  font-size: 0.78rem;
  color: var(--ink-60);
  margin-bottom: 1rem;
}
.trio-card p { font-size: 0.95rem; }
@media (max-width: 900px) {
  .trio-grid { grid-template-columns: 1fr; }
}

/* ===== Testimonial card ===== */
.testimonial {
  background: var(--paper-card);
  border-left: 3px solid var(--orange);
  padding: 2rem 2rem 1.75rem;
  border-radius: 2px;
  margin: 2rem 0;
}
.testimonial-quote {
  font-family: var(--display);
  font-weight: 700;
  font-size: 1.5rem;
  line-height: 1.25;
  color: var(--ink);
  margin-bottom: 1rem;
}
.testimonial-attr {
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  color: var(--ink-60);
}
.testimonial-attr strong { color: var(--ink); }

/* ===== Email capture (Context Brief) ===== */
.capture {
  background: var(--ink);
  color: var(--paper);
  padding: 5rem 1.5rem;
}
.capture-inner {
  max-width: 760px; margin: 0 auto; text-align: center;
}
.capture h2 {
  font-family: var(--display);
  font-weight: 900;
  font-size: clamp(2rem, 4vw, 3rem);
  color: var(--paper);
  margin-bottom: 0.75rem;
  line-height: 1.05;
}
.capture h2 em { font-style: normal; color: var(--orange); }
.capture p { color: rgba(245, 241, 234, 0.72); font-size: 1.05rem; max-width: 560px; margin: 0 auto 2rem; }
.capture-form {
  display: flex; gap: 0.5rem;
  max-width: 520px; margin: 0 auto;
}
.capture-form input[type=email] {
  flex: 1;
  font-family: var(--body);
  font-size: 1rem;
  padding: 0.95rem 1rem;
  border-radius: 2px;
  border: 1px solid rgba(245, 241, 234, 0.2);
  background: rgba(245, 241, 234, 0.04);
  color: var(--paper);
}
.capture-form input[type=email]:focus {
  outline: none;
  border-color: var(--orange);
}
.capture-form input[type=email]::placeholder { color: rgba(245, 241, 234, 0.4); }
.capture-form button {
  font-family: var(--mono); font-size: 0.78rem;
  letter-spacing: 0.14em; text-transform: uppercase;
  padding: 0 1.5rem;
  background: var(--orange); color: var(--paper);
  border: none; border-radius: 2px; cursor: pointer;
}
.capture-form button:hover { background: var(--paper); color: var(--ink); }
.capture-note {
  font-family: var(--mono); font-size: 0.65rem; letter-spacing: 0.14em;
  color: rgba(245, 241, 234, 0.5);
  margin-top: 1.25rem; text-transform: uppercase;
}
@media (max-width: 600px) {
  .capture-form { flex-direction: column; }
  .capture-form button { padding: 0.95rem; }
}

/* ===== Pricing table (product pages) ===== */
.price-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin: 2rem 0;
}
.price-card {
  background: var(--paper-card);
  border: 1px solid var(--rule);
  border-radius: 4px;
  padding: 1.5rem 1.25rem;
  text-align: center;
}
.price-card.featured {
  border-color: var(--orange);
  background: var(--paper-card);
  position: relative;
}
.price-card.featured::before {
  content: 'Best value';
  position: absolute; top: -10px; left: 50%; transform: translateX(-50%);
  font-family: var(--mono); font-size: 0.62rem;
  letter-spacing: 0.16em; text-transform: uppercase;
  background: var(--orange); color: var(--paper);
  padding: 3px 10px; border-radius: 2px;
}
.price-card .term {
  font-family: var(--mono); font-size: 0.7rem; letter-spacing: 0.16em;
  text-transform: uppercase; color: var(--ink-60);
  margin-bottom: 0.75rem;
}
.price-card .amount {
  font-family: var(--display); font-weight: 800; font-size: 2.4rem;
  color: var(--ink); line-height: 1;
}
.price-card .save {
  font-family: var(--mono); font-size: 0.7rem; color: var(--orange);
  margin-top: 0.5rem;
}
@media (max-width: 760px) {
  .price-grid { grid-template-columns: 1fr; }
}

/* ===== Lists (product page features) ===== */
.feature-list {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem 2.5rem;
  margin: 2rem 0;
}
.feature-list li {
  list-style: none;
  padding-left: 1.5rem;
  position: relative;
  color: var(--ink-soft);
  font-size: 0.95rem;
  line-height: 1.5;
}
.feature-list li::before {
  content: '◆';
  position: absolute; left: 0; top: 0;
  color: var(--orange); font-size: 0.7rem;
}
.feature-list li strong { color: var(--ink); }
@media (max-width: 760px) {
  .feature-list { grid-template-columns: 1fr; }
}

/* ===== Footer ===== */
.footer {
  background: var(--ink);
  color: rgba(245, 241, 234, 0.7);
  padding: 4rem 0 2rem;
  font-size: 0.9rem;
}
.footer .wrap { display: grid; grid-template-columns: 2fr 1fr 1fr 1fr; gap: 2.5rem; }
.footer h4 {
  font-family: var(--mono); font-size: 0.72rem;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--orange); margin-bottom: 1rem;
}
.footer a { color: rgba(245, 241, 234, 0.7); display: block; padding: 0.2rem 0; }
.footer a:hover { color: var(--orange); }
.footer-brand {
  font-family: var(--display); font-weight: 800; font-size: 1.4rem;
  color: var(--paper); text-transform: uppercase;
  letter-spacing: 0.02em; margin-bottom: 0.5rem;
}
.footer-entity {
  font-family: var(--mono); font-size: 0.72rem;
  letter-spacing: 0.1em; color: rgba(245, 241, 234, 0.5);
  margin-bottom: 1rem;
}
.footer-tagline {
  font-style: italic; color: rgba(245, 241, 234, 0.6);
  font-size: 0.9rem; max-width: 280px;
}
.footer-bottom {
  border-top: 1px solid rgba(245, 241, 234, 0.1);
  margin-top: 3rem; padding-top: 1.5rem;
  display: flex; justify-content: space-between; align-items: center;
  font-family: var(--mono); font-size: 0.7rem; letter-spacing: 0.12em;
  color: rgba(245, 241, 234, 0.4); text-transform: uppercase;
}
@media (max-width: 760px) {
  .footer .wrap { grid-template-columns: 1fr; gap: 2rem; }
  .footer-bottom { flex-direction: column; gap: 0.75rem; }
}

/* ===== Helpers ===== */
.text-center { text-align: center; }
.mt-1 { margin-top: 1rem; } .mt-2 { margin-top: 2rem; } .mt-4 { margin-top: 4rem; }
.mb-1 { margin-bottom: 1rem; } .mb-2 { margin-bottom: 2rem; } .mb-4 { margin-bottom: 4rem; }
.muted { color: var(--ink-60); }